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It's a matter of timing. It's like saying Walt Disney shaped the theme park industry more than anyone else - which while true, is likely because he nearly invented it.
Recorded music was in its infancy when Elvis was doing his thing, and the same is pretty much true for The Beatles as well. Thus, they each had an opportunity to mold and shape music and its world more than the opportunity granted Michael Jackson by time.
I'll admit to not being a devoted fan of Michael Jackson, but it seems to me his music was not nearly as new or as much a turning point amalgamation of what went before as was the music of The Beatles or even Elvis. Just, ya know, imo.
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