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While I'm sure there are no completely enlightened and delightfully progressive corporate entities, Target has developed an image of being more tolerant and GBLT supportive. I can see value in choosing to pressure them because they have already demonstrated potential to be better, and in theory, they could more easily set an example for other companies to follow. In theory, they are closer to the target (pun unavoidable) so their failure is more of a shame. On the other hand, they could take steps to correct this more easily, so short term, it may be worth buying at other, even evil- er places in order to pressure Target to take the high road. Tenable?
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