[flippyshark]

Yes, I think the driving goal is to get that other 5%. (If that other 5% can be understood as not supporting candidates who oppose gay marriage - I don't really know how percentages can be figured on such things) It doesn't strike me as unreasonable to want Target to avoid supporting candidates as outspokenly anti-gay as Emmer. (As opposed to, say, asking Target to be completely politically progressive. Demanding ideological purity would indeed be stupid, and I don't think anyone proposing a boycott is asking for that.)

I'm not feeling any outrage - more of an eye-rolling sense of "Well, of course they aren't as cool as I was hoping. *sigh*"

Actually, I hadn't considered the negative attention to Emmer angle, but, yeah, I'm totally on board with that!

Edited to add - Yes, getting better from the other less enlightened companies would be a really good goal too.