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Target has also donated towards candidates who support gay marriage. So, I imagine there's a similar boycott on the anti side of things. Being a large corporation, their main concern is laws that will benefit their corporation as a whole.
But, again, as Alex noted, there are a load of companies who have done the same. But, they're not getting nearly as much publicity on the matter, because Target is a big name and much easier to blame.
And, I still believe it boils down to one's own conscience on the matter.
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