I am consumed with lust for a 64Gb iPad, you betcha.
Apple products are cool, are cutting edge and they work. They're also spendy which is why I do not have more Apple toys than I do (like the iPad).
I do not find Apple's marketing any less offensive than the billion other products on the market. In reality, imo, I find most of their ads and marketing to be clever and fun and appealing.
Where I find Steve Jobs to be a real douchebag is this:
Jackling House Mansion. Granted, I do not know all the details, but the once beautiful house was allowed to sit open to all weathers and deteriorate while he fought with the preservationists who wanted to save it. It's a pity they could not come to terms to move the house off the property.
Here are some more cool urban spelunking shots of
Jackling House from one of my favorite urban spelunking photographers.