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The book lending is just an attempt to steal Nook's thunder.
The Nook has a severely crippled and nearly useless lending feature. But for some reason it gets good press.
So Amazon is introducing essentially the same severely crippled and nearly useless lending feature.
It is better than nothing but I doubt I'll ever use it as announced.
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If you want, there are waterproof cases you can buy for the Kindle as well. From my snorkeling and diving days Ziploc bags weren't as reliable as I'd want for protecting an expensive electronic device.
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