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I know it is the kind of quantification that only interests me but I just looked at the top 100 grossing films of 2010 and compared the Top Critic RottenTomatoes rating for sequels and remakes as compared to non-sequels/remakes.
There were 75 movies in the top 100 that weren't a sequel or remake. The average rating was 47.3%.
There were 25 sequels and remakes in the top 100. The average rating was 48.2%.
So, at least for 2010, if you had the choice of making a mainstream sequel or making a mainstream not-sequel it looks like your chances of making crap were about the same (the standard deviation in the two groups was about the same as well). Both groups contained a 100% rating (Toy Story 3 and The Social Network). And your chance for making metric buttloads of money at the box office were much higher with the sequels.
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