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While I don't think it's gonna go anywhere, I <i>do</i> like some of the beyond-facebooky ideas. I like that you can include people who are not joined up, and they can get your status updates and stuff via email. (I've a trogolodyte boyfriend who won't join facebook or twitter, so this would be a way to maybe freaking ease him in the 21st century).
The two side-by-side feeds is interesting - one your typical "news feed" and the other a very googly feed of stuff not from your friends, but that the famous google magic determines meet your interests from anywhere on the interwebs. (It's all still a recipe for a facebookian echo chamber, but it's an improvement, imo). Despite all that, I predict another huge fail for google. Facebook and twitter are not going away, and - maybe I'm wrong - but I don't see people juggling THREE of these social network thingies.
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