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The amazing thing to consider about DCA and Superstar Limo is the unbelievable amount of time, money, and manpower spent in design/development/execution. Even though it may seem contrary, it takes just as much effort to launch a bad attraction as it does to launch a good one. Not talent...effort. To the last regime, the content of the SSL was indistinguishable from say, Mr. Toad, only, in their corporate minds, edgier, and based on contemporary brands and icons.
Nothing, but nothing could have prevented it once the green light was given. If they just emptied the building, killed the lights, and let you drive in the dark while Georgia played over the sound system, they could have had "Ray: The Ride" and it would have been better.
If the car sat motionless in an empty room facing a Superman outfit and played an audio loop of "I will walk again" and called it "Reeve: the Ride", it would have been better.
If the ride incorporated Buzz Lightyear-esque gameplay and let you fire hamburgers into Terri Schiavo's open mouth, it would have been better.
Think of the possibilities...
But, no. They ran with Joan Rivers, Cher, and TV funnyman Drew Carey.
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