It's not just review sites that have splitered. I remember the good ol' days of yahoo when you could type in, say, "Harry Potter," and it would bring up a big list of Harry Potter sites all properly related to the topic. Now you have to sift through and fend for yourself. And good luck at that. Most of them are those awful sites that type up eighteen gazillion combinations of words hoping that you're googling one of them. I would like to tie the earlobes belonging to the inventor of that concept to two angry yaks running in the opposite direction.
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