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To the extent I am likely to have situation arise where I don't want them to have information it is much more a short term thing than a long term thing. If they're going to have it for 18 months I don't then much care if they have it for 5 years or indefinitely.
That said, apparently I already had this off so I'll leave it that way as I don't find the personalized results to be that helpful (it is getting awfully hard to just find an objective result set without it being filtered and sorted beyond generic usefulness), though I don't much care about the data they'd use to produce them.
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