No, not at all. If they want to offer something extra, then let them charge extra for it. A larger auditorium is not extra - they are only now pretending it's so.
It's like if they suddenly charged for including sound with the picture. Oh, you wanted sound? That'll be five bucks.
And before you claim that a big theater with decent sound IS an extra - multiplexes have long waived that claim by their own policy of ALWAYS, since the invention of the multiplex, having charged the same for a ticket no matter the size of the auditorium your movie happens to be screening in. That size, btw, depends on the theater's determination of how popular a movie is. So are you suggesting theaters charge more for movies that are actually "good?"
That might not be a bad idea, since I have no desire to see The Hunger Games, but really enjoyed The Cabin in the Woods.
