Well, I'm free to find that underhanded, cynical, and poor-customer service and, as a result, refuse to patronize such an establishment. That's my market response.
If AMC finds enough rubes to pay this week for a bigger theater than they paid for the same theater last week, bravo for them. My only option as a consumer is to be one of the suckers born every minute or one of the curmudgeons born every ten.
