[Cadaverous Pallor]

So, the younger set isn't going to movies?? I thought Hunger Games, Harry Potter and Everything Aimed at Young People makes far more money than everything else??

Even so, they're going to scare away old folk with texting in the hopes that teens will start paying $13 each to see a movie? Sounds idiotic to me. No 19 year old is saying "I would totally take my girl to see Avengers for $26 plus $9 popcorn and $5 drinks even though I have literally dozens of entertainment options at home, but they won't let me text in the theater."