Hey Steve,
The reason that the system makes each person buy their own ticket (or makes you complete the sale for one before you can buy another) is because these passes are for a specific person and are non-transferable. Other events don't have a one-ticket maximum because they are transferable. It probably didn't make sense for them to overhaul the entire ticketing system for this one event. And while it may sell out before June 29, there are still tickets left now - more than 5 hours after they went on sale. Since they've done series before, they probably figured that if you wanted more than one ticket, you'd be fine if you did it on the first day...
That's my guess, at least.
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"Give the public everything you can give them, keep the place as clean as you can keep it, keep it friendly" - Walt Disney
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