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Oahu is hardly a "less visited" island. It accounts for almost half of all visit days by tourist (out of something like 5.5 million tourist days about 2.5 million were spent on Oahu).
And a Disney hotel with no Disney park seems to have done okay at Hilton Head and Vero Beach.
So if if it isn't performing I'd tend to think it must be something else (and a prime candidate for me would be not that it is on Oahu, but that it is in a lame part of Oahu, kind of removed from any of the stuff you're likely to want to do on the island).
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