I'm with SL. Empire and Jedi are fun, but as films - they are crap. They would never have been hits as standalone movies.
I'm sure I need say nothing about the quality of the prequels.
I think ILM is the prize in the package (but how it it a competitor of Pixar, Ghoulish Delight?)
Star Wars still has lots of merchandising potential, especially if they make new films - which would, like the prequels, be excuses to generate merchandise sales. Still, the film library of two good franchises, one of which still has potential legs, is not worth 4 billion as I see it. Neither is ILM. I really don't understand this deal, but there's nowhere to go for the Star Wars franchise but up.
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