Disagree: the price increases are Disney's attempts to make more money. It's the whole point of the company after all
How can they not like AP's? If there are approximately 1,000,000 passholes and let's say the (current) price averages around $450 (my WAG), what's not to love about close to half a BILLION in revenue? Sure, the economics aren't that simple, but it isn't anything to sneeze at!