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But they're not particularly (well grammar and basic spelling are so that your editor knows what you're saying). And especially not when it comes to transliterated names for which there is not often a "correct" spelling but at best a house style.
To the best of my recollection as a child resident of the Pacific Northwest, I've never heard that slogan for Dr Pepper before. "Be a Pepper" being about where my awareness kicks in.
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