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Ghoulish is right. DVD's sold day and date with theater release is absolutely round the corner. It will be done in-theaters only, to start, and the rollout of that is already in the works.
DVD revenue is predicted to outpace box office revenue by 4-to-1 by 2010, and so consolidation of marketing expenses in favor of DVD is only what's economically prudent.
Theater owners may not be happy. Neither were makers of the Edsel.
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