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I believe that cars have always been overpriced. On the few times I have purchased a new car, I did all of my internet homework on kelly Blue Book, and deomnstrated complete patience. If you can handle waiting a few days and taking calls from salesmen after you've left their premises, you can usually get the employee discount price already.
I paid a bit over 20% less than the sticker price for my last new vehicle. I think all they're doing is opening up the lower prices good patient hagglers will pay to those who aren't good, patient hagglers.
We have a Cadillac dealer in town saying they'll beat the official employee discount price on some vehicles by as much as 2500. Now how can they do that? It's because the cars are priced WAY above the cost of production.
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