Well, I think a lot of it has to with the target audience as well. Everyone who watches Maher knows what to expect, so when he says something like that, the people who watch him are not concerned nor surprised. He took heat when he (basically) called our military cowards and called terrorists brave, because that seemed to cross political lines - it wasn't really a political statement, it was (IMO) a stupid statement.
The Dixie Chicks took heat because.....well, look at their target audience. The country music audience tends to lean much father right than say, the Kanye West audience. So they took heat from their consumers who didn't want to hear what they were saying, and I think the story there was more that they were taking heat from consumers than what was actually said.
No one has ever gotten upset with Sean Penn or (the wife beating) Alec Baldwin or any of the left leaning Hollywood crowd, because that's what everyone expects.
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