People who use Apple computers love the brand and its ease of use, power and productivity. Looks don't hurt, either. I'm one of those MacAddicts / Apple-lovers who use both Macs and PCs, but have decided a long time ago that Apple computers are far superior in meeting my needs (desktop publishing, graphics, photo and video editing, etc.). Our entire household proudly displays Apple stickers on all of our cars!
For you non believers, go visit:
http://www.apple.com/switch/