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You're right about who would or would not buy this collection. I'm a big Star Trek fan, but don't think I would ever watch the entire collection of 212 discs.
With that amount of money, I would rather buy another form of shelf-space fillers, like say the Robert Olszewski Disneyland miniatures.
From a business/sales stand point, The Ultimate Star Trek Collection is a brilliant strategy: Create a grouped collection of existing product without any new manufacturing costs to reap a bigger sale.
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Yes, I do LOVE Disney California Adventure. Disneyland is not so bad either ;-)
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