Have you seen the new Wendy's commercial (
link) where the hamburgers stack to the beat of a bit of techno music? If you're not familiar with it, here is the whole song:
http://blog.warmbrain.com/media/satisfaction.mov (link to music video, seeing the video is important to my larger point.)
I'd just like to thank Wendy's for finally engaging in marketing that successfully changes my opinion of them. Other than an occasional snack of french fries dipped in a Frostie the rest of their food is vile. But now, whenever I see their new commercial I am associating pleasant images with their food.
That's good marketing. They've perfectly blended sex with their marketing in a way that some will get and those who don't won't be able to complain about (unlike the Paris Hilton Carls Jr. ad).