Ford, the parent company of Jaguar and Land Rover, has caved in to threats of a boycott by American Family and has order Jag and LR to pull all advertising aimed at their sizable GLBT audience.
Today, Ford, the world's second largest auto maker, forced subsidiaries Jaguar and Land Rover) to pull all support for gay/lesbian publications after being threatened by the American Family Association. Intitially Ford fought American Family saying that they do not discriminate. Today, however, they have given in to boycott threats and forced Jag and LR to give up their support of the GLBT community which has been incredibly succesful for the 2 subsidiaries. While American Family supporters may be driving Ford products, they are more along the lines of the Ford F150 trucks and not the higher-end Jags and LR.
If you have a moment to let your voice be heard on this issues, please send a note to:
Jaguar Cars, Attn: Customer Relationship Center
555 MacArthur Boulevard
Mahwah, NJ 07430-2327
Or go to Jaguarusa.com or LandRoverusa.com and choose Contact Us to send an email.
