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Originally Posted by Gn2Dlnd
Why would a boycott of an organization that caves in to prejudice and homophobia be wrong? Why would a boycott of an organization that gives the time of day to these loonies be wrong?
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A personal boycott for homophobia would be no more or less wrong than one for gay pandering would be for those who don't want gay people to exist. They have every right to refuse to buy Ford cars for whatever reason suits them, as does anyone. Crackpot, hateful or otherwise, everyone has a right to their own opinion and purchasing decisions.
While you were on the phone with Ford, did you compliment them for offering same-sex partnership benefits to their gay employees? Did you find out if they are cancelling any sponsorships of gay events? Did you ask why Volvo will continue to advertise in The Advocate, while Jaguar and Range Rover will not? Did you find out whether Ford ever advertises in The Advocate for its own brand of vehicles? And did you inquire whether market research showed gay-specific advertising to be any more effective than non-specific advertising?
Sorry to be facetious about this, Gn2Dlnd, but I'm trying to illustrate some of the many factors that accompany the decision to switch advertising tactics, and which may be worthy of comment should one go to the trouble of successfully negotiating the Ford phoneline obstacles to human contact.