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The real point here is that a group objected to marketing to a particular demographic, and threatened to harm the company financially unless the ads were pulled. How much harm they could do isn't the issue, it's the threat, made against a company because of perceived support for the Gay community. Companies market to different demos all the time- that's the nature of marketing. Companies do not cave in to these groups all the time, though- the WDC didn't cave to the Baptist boycott.
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