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Such directories are common. There is a directory for gay-owned business. Another for woman or minority owned. There is an online business to help you make sure you only patronize business with liberal owners. Being in the Bay Area I assume this is why I only see more progressive versions and that in other areas you'll find similar for more religious and politically conservative categories.
I find it odd that I might care about the politics, race, hobbies, etc., of the person who owns the diner down the road (that makes the best chicken salad sandwich I've ever had). But a lot of people do care, and I just file it away with all the other things that most people do without me understanding why.
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