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Companies do not cave in to these groups all the time, though
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No, but most companies aren't on the brink of bankruptcy (though not as close as GM) and perhaps feeling a strong need to protect it's bread and butter product line (F-series trucks) that are mostly consumed in regions where an AFA boycott is most likely to have an affect.
Boycott has been a favored tool of protest, for a variety of reasons, for decades. I don't find the tool any more or less stupid (and I think it stupid in almost all cases) just because I disagree with the purpose.