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The marketing issue is is remarkably similar to the Jag/LR and Ford issue and specific marketing to gays. It is a marketing decision based on the bottom line.
However, in the same way I don't fault the stores, I don't fault O'Reilly. He has an opinion show where he offers opinions. I don't quite understand how he and his 1 million viewers (or so) will have the power to inflict horror, but go for it. Just the same as if the gay community wishes boycott Ford.
I have some issues with how various retailers market themselves, and so I shop elsewhere. Obviously, though, they have done their market research.
On a side note, I find it funny that there is much of an outroar over using Happy Holidays instead of Merry Christmas. Christmas = Christ's Mass. Holidays (from the latin, I believe) = Holy Days. Both obviously have religious overtones.
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