A liberal media could use these terms because they view most of America to be unrehabilitated clods. Therefore, even if you don't personally view anything wrong with homosexuality it is brave to "risk" a career by starring in a homosexual movie. A socially conservative media wouldn't ask "is America ready for a gay movie" but "why is Hollywood forcing this down our throats?"
I don't buy into a "liberal" media bias but rather a "progressive" media bias which tends to overlap liberal more than conservative but is still a bias that is overwhelmed constantly by manipulation of the media savvy.
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