Most of the Islamic terrorist groups also perform charitable works. Al Qaeda did it as well.
It helps burnish the image of "see, we're good reasonable people driven to horrible extremes by the injustices of the world."
I don't expect it will have much of an effect on Hamas. Some of the leaders may fall in love with political power but if that happens to the detriment of the goal of destroying Israel you'll just have a fracturing of the movement ending up with a political party that claims it can control the terrorist party so that they can sit at the bargaining tables but really be unable to do much.
In other words, exactly what the Palistinians already had.
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