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IKEA is so cool, and so completely absent here in Florida. I have only been on that long and fascinating walk once in my life, right there in LA. I saw lots of things I would have bought if I could. I did sign up for their catalog, anyway.
I used to be in on meetings with Disney people trying to figure out ways to create what they called "destination retail" spaces. IKEA was mentioned more than once as a benchmark. Of course, I was the guy in the room who kept saying, "sell cool stuff that people actually want." Not the answer they were looking for at the time.
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