No, no. Thats what he meant.
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...The Shaggy Dog is estimated to have taken in approximately $16 million at domestic theaters this past weekend, coming in at No. 2 behind Viacom's (NYSE: VIA)Failure to Launch.
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News Corp.'s (NYSE: NWS) youth-targeted horror flick The Hills Have Eyes, also a remake, currently stands at No. 3 for the weekend at $15.5 million..
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They expected the The Hills, being a youth targeted horror flick would bring in a larger audience, therefore it opened on more screens. That was intended to give News Corp the advantage of more ticket sales, and therefore more revenue. Except, the advantage didnt help them.
They didnt get the ticket purchases. Their advatage was for naught.
It stings for News Corp that TSD was on fewer screens, yet at first look seems to have brought in more money.