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There is no set number that is required to make a movie a hit. It all depends on the production and marketing budget. It's a ratio of ticket sales to movie costs.
Cheap productions like Brokeback Mountain are mega-hits when they make $70 million. I don't know how much Shaggy Dog cost to make and market ... but based on the worst reviews I've read in many a year, it was most certainly too much money spent.
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