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If anything, at ShoWest they'd have incentive to underplay a movie. The studios are essentially trying to sell their wares to the exhibitors and it always behooves the buyer to remain unimpressed.
Regardless, though, I hope Cars continues the Pixar trend of surprising me. With both Finding Nemo and The Incredibles thought the stories sounded kind of lame and was unimpressed with the trailers and then completely wowed by the movie. With Cars I am unimpressed with the story and find the trailers completely lame; eventually they won't surprise me but hopefully that is another few movies down to the road.
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