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I don't think "fashion" needs to be intended for a larger audience but I do think it really does involve some type of presentment to an audience, even if it is very small.
Now, whether this audience can be so small as "yourself" I don't know.
Painting my toenails has little to do with presentation (to a group or myself) but rather I just enjoy the 20 minutes of quiet together time with Lani while she paints them. And yet I won't let her use "feminine" colors like pink or red but instead generally stick to greens and blues. So while the decision to have painted toenails is fashionless, does the color preference introduce fashion even though it is purely for myself? I don't know, and that's why I said I couldn't really argue.
In the same vein as "everything is political" is any statement of preference a statement of fashion? I can certainly see it argued convincingly either way. Personally I have put the line as any decision of preference where what another (whether one or many) will think of the it is an influence in making the decision is a decision of fashion.
So for me, personal style can exist outside considerations of fashion but I'm being arbitrary and am not married to the idea.
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