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Going back to the "active" conversation.
I look at my house and say "this is half a million dollars!?" But, it would be if we decided to sell right now.
Disney is responding to the market and what it will bear and to what the diverse audience will buy. Fred Segal is making tons of money off of Disney characters at the moment, why should they make all of the money when the demand is there within their own fan base? I think it is a pretty smart business decision.
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