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I don't know much about cruising or do I see the broad appeal, but I find that price is usually the selling point for a cruise for the majority of casual cruisers. For the higher-end cruisers - QE2, QM2, etc - service quality is an issue, I'm sure. But, for the Carnival and Princess and their ilk, the draw seems to be price rather than service.
I think there's still a mind set that a cruise is a "luxury vacation" to many.
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