For an example of cruise service on DCL - a friend of ours who went last year asked the assistant server for a beer. They didn't serve the particular brand at the resturant, but he knew they had it at the bar at the other end of the ship. He told her he'd be back in "just a moment", and literally took off running to grab her the beer and come back. She never asked him to do that, but he wanted to go out of his way. I've yet to see that kind of service at a hotel.
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