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Considering they've already been selling tickets for a full day of regular screenings for several months the only way they could add AP screenings is in the morning or very late at night.
They're AP screenings because you have to have an AP to buy the tickets.
As for benefit it looks like you get the VIP ticket (popcorn and soda) for $5-$7 less without a guarantee of VIP seats (since the whole theater has the same ticket).
Also, you will be able to take in the movies without having to mingle with the Disney noobs who don't know that Walt's left index finger was 0.023 centimeters shorter than his right and that Roy had a nervous habit of pulling on his right eyebrow resulting in a slight tendency to walk in big circles.
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