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I certainly don't want a Truman Story thing going on (you know - with the wife telling Truman what she got at the store in tremendous detail).
Seeing a billboard for Coke or a McDonald's golden arches while someone is driving down the road in a movie only makes sense, because I pass those things all the time. Now if someone passes the golden arches 12 times while driving a mile.....that gets a bit silly.
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