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Making movies is a business. To make money. Some may say they are making art, but if they are losing money on it, they aren't going to be making art for very long. If big studios find they can entertain me with big budget films, and to help recover some of the costs of making the films they have a coke can on the counter, it only helps them make more big budget films to entertain me.
Of course, the key is that they have to entertain me.
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