I do not enjoy being around it at all, but haven't ever stopped to consider whether it is cool or not.
What I find much more uncool are anti smoking nazis that try to control the bevavior of others. Whats that town in CA that recently passed a ban on all outdoor smoking?
I also find government imposed restrictions on smoking in private property offensive.
A bit of a derail, but I found this piece to be interesting regarding the process involved in the anti smoking movement and what may be coming next:
The anti smoking template