|
Kohls isn't doing anything new and different. There are lots of "hidden" brands that are owned by stores. They aren't unique in any way except their so called "brand". They all do knock-offs of popular designer items and save a whole hell of a lot on the creative aspect. They just slap a lable on them to ive them credibility.
This is common in most any current manufacturing industry. Food products are another segment that has the same product packaged and priced differently to lure all different markets of consumers.
Kohls is just another Target, K-Mart, Sears, Walmart or even Costco - they are just re-branding to appeal to a different audience.
|