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Originally Posted by €uroMeinke
Are their designers in house? or is Kohl's genius really in their procurement strategy (ability to purchase quality good cheeply)?
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I suppose someone in the clothing industry would be better at answering that question, as even the Kohl's corporate site doesn't offer that much insight. But in such a competative marketplace where actual manufacturing costs have bottomed out, and are probably rising with the increased scrutiny of working conditions, my presumption is that the most likely way to keep costs down is to keep as much of the operation in-house under a single umbrella. Even companies that "own" their brands, but let them run as independent business units have increased costs due to the larger corporate structure. The tighter to the vest Kohl's keeps its brands, the better chance they have to stay in the little niche between Target and Robbinson's May that they've carved for themselves.