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I would say that Taret and Kohls are comparable in quality, however, Target is trying to appeal to the fashionista where Kohls is appealing to those who like conservative basics. I think they are both being successful at this, however, I wonder how long Kohls will survive. It seems the era of the mid-level department stores is coming to and end. The lower-end has had lots of trouble lately as well. I wonder how long the Targets, Kohls and Mervyns of this world will last. I think Target is doing the best job of carving out the much needed irreplacable niche. They've injected more "identity" into their overall brand than some of the other stores.
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