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an ad purposfully designed with a short shelf-life in order to create exactly the sh!t storm it's already done. now they pull the ad and the fire is already burning. totally beats trying to run a long (albeit tame) life ad that is 50% less effective for the life of the campaign than this one is in a matter of days.
creative marketing. offend as many as possible as quickly as possible then say 'Im sorry'.
from a totally objective standpoint...hella marketing
personally....eh. I see more racist things every day, just not usually as part of an international ad campaign.
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a clear conscience is a sure sign of a fuzzy memory
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