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Originally Posted by Alex Stroup
There was once an interesting article at Slate (I think) during the 2004 campaign that went into detail on how Bush consciously changed his speaking and debating style from a more polished approach to a more "aw shucks" style that they found worked a lot better.
I don't know how I'd go about finding it though.
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Remember the SNL Reagan parody? Phil Hartman played Reagan: In front of the press and public he was an old, doddering fool who appeared to be 'handled' by his cabinet, but out of the public's eye he morphed into an incredibly sharp, commanding president who fired off orders and had all the men around him cowering in fear.